Collective O'Clock Campaign

Concept, design and illustration for the Collective O’Clock Lockdown campaign. Due to not being allowed outside, there was a heavy focus on an illustrative style and working around the usual lifestyle shots. Idea was to create relevant posts that didn’t ignore the pandemic but rather found the little positive moments and celebrating them. Campaign included stories posts with activities for followers to engage with. Project was executed with a tight turnaround due to the unexpected initial lockdown in March 2020.